3-Year Marketing Plan Essay Example for Free

3-Year Marketing Plan Essay Introduction In order that we continue our company’s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† See more:  Masters of Satire: John Dryden and Jonathan Swift Essay Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the world of pets. This product uses a sensor to find the quick (the bundle of nerves and blood vessels) on a pets nail, then adjusts to a spot just below it. It trims the nail, rotates to the next nail, and repeats the process, until trimming each nail on the paw. Simply remove the paw, and continue on each paw until done. Our trimmer will avoid the pain of cutting the quick with bleeding. It will not cause discomfort for the animal associated heat build up from electric nail trimmers. This product will allow anyone from novice to professional to trim a dog or cats nails to perfection. Rather than making an appointment, going to the local pet groomer, paying $7 to $25 (before tip), or big box, a pet owner can trim their pet’s nails at home. If the owner would rather have the nails done, they can have their groomer use our tool, giving the pet owner peace of mind, knowing their pet will not suff er any pain. Consumer Product Classification Consumer Factors Planning time involved in purchase Purchase frequency Importance of convenient location Comparison of price and quality Considerable Infrequent Important Considerable Shopping Products Specialty Products Shopping Products Shopping Products Marketing Mix Factors Price Importance of seller’s image Distribution channel length Number of sales outlets Promotion Relatively high Very important Relatively short Few Personal selling and advertising by producer and seller Shopping Products Shopping Products Shopping Products Shopping Products Shopping Products Target Market The target market is between the ages of 30 and 45 with busy lives, looking to save time and money. Their incomes would be greater than $60K. This will include professionals, as well as working couples. We will target both existing dog or cat owners, as well as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry Today are no direct competitors. We are entering an existing market, with a completely new technology. The closet rivalry is the electric trimmer, produced by Dremel Tools and Oster Company. These products do NOT have the features we have. They do not compare in experience. There is no threat at this time. Threat from New Entrants We have the threat from two outside entrants to create a knock off version of our automatic nail trimmer. The two companies that could attempt to enter the market are Dremel Tools and Oster Company. The threat to us is medium for a few reasons. We will patent our trimmer, which means that they will have to start with our product, and then develop modifications, to avoid patent infringement. Both companies’ current products use a different kind of technology. They are grinders and do not have any quick detection apparatus’. While Dremel Tools has been in the pet trimming market for some time, they only modified the grinder used for woodworking and other craft projects. This would be a departure from their core competency. This is the only venture by Oster Company. They a relatively new to the market, It isn’t likely that they will put more R and D dollars into a second pet product at this time. Threat from Buyers There is no threat to us from buyers. Pets must have their nails trimmed on a regular basis, or they can suffer pain and / or health issue. The owners of these pets are responsible to maintain their pets’ nails. With the addition of our safe, reliable, easy to use product added to the market, buyers have all of the options they could want. At our price point, they would not consider creating a similar product. It is an infrequent purchase for them. We will also establish a blog site to give our customers an opportunity to help us determine if they desire any additional features. Threat from Suppliers There is very little threat to us from our two suppliers. Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for men’s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them Threat from Substitutes In the current market, there are threats from substitutes.  People not using our product can use manual nail clippers, grinders, or pay someone else to trim their pets’ nails. The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes. SWOT Analysis Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for outside threats. Here are the findings. STRENGTHS *indicates core competency Financial health* Efficient manufacturing Brand Reputation* WEAKNESSES Lack of training Lack of Distribution network Never advertised pet products OPPORTUNITIES Pet ownership on steady rise Personal time on decrease Economy is increasing expendable income THREATS Possible newer technology Economic downturn Heat sensor supply issue Strengths Financial health is one of our core competencies. We have a very low debt-to-equity ratio, combined with a credit rating. This gives us the flexibility to create initial inventory and cover the typical start-up costs related to a new product line. Brand reputation, another core competency, means that we are already in the homes of many of our targeted customers. They know we produce high quality, well designed, products. Our brand is a trusted name nationally. Efficient manufacturing is another of our strengths. It allows up to produce our goods at a lower total cost compared with competitors. We run our production lines quickly, with little waste, or re-work. This helps for reliable batch production, and very few quality / defects issues in the field. Weaknesses Lack of training for our production line associates is a potential issue. Production will be slower, risks quality compliance, and will cost more per unit compared to our established lines. Lack of advertising relationships within the pet market is another weakness. We do not advertise at all aimed at pet owners. We do not understand what the costs are, compared to our other product lines. We will not be able to bundle the new lines advertising with our other lines, for a volume discount. Our sales force is not equipped to demonstrate our new product line. We will need to higher trainers, and new sales people that are specialists specific to the new line. Opportunities The economy is on an upward trend. As wages increase, so does expendable  income. This allows people to purchase pets, supplies, and services. This applies for either new or existing pets in the household. Personal time is on the decrease. Wage earners are spending more time working. Parents are spending more time driving their school-aged children to sports, music lessons, and dance classes, etc. These parents will also attend the events surrounding the activities. Taking Fido to the groomer and picking him up later is another time eater. Being able to trim nails effortlessly, in your own home, on your own schedule has a good deal of appeal. Pet ownership is on the rise. In 2013, there were 82.5 million pet owners in the United States. This number is expected to rise to 92 million by 2018. In 2013 $4.4 billion dollars were spend on grooming and boarding. In 2014 sales rose to $4.7 billion, a 7% increase. This is a growth industry. Threats Economic downturn could become a possible threat. As expendable income dwindles, pet owners could potentially purchase less expensive nail trimmers. They could also choose to go to a groomer, but do so less often as a money saver. A supply issue could threaten our ability to produce our product. A shortage of the heat sensors could become an issue. If our vendor chooses to increase the price of the sensors could become an issue as well, reducing our margin to an unacceptable level. Development of a newer technology is a threat. A competitor, on a new company could start making the next generation of automatic trimmers. Dependent on the features, or price, we could lose market share. Market Objectives Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a profit of $500K by 12/31/2016. Place Objective Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015. Promotion Objective Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016. Marketing Strategies This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G. Product Strategies Packaging – use our trusted XG logo and recognized style of packaging. Great Warranty – offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment. Dedicated Help Line – have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers. Price Strategies Market Pricing Skimming pricing of $89.99. Good Terms – we will give 2% net 30 days pricing to our distributers. Advertising Allowances – $5 per unit sold for preapproved advertising campaigns. We will require proof of sales and give credit within 30 days of campaign end date/ Place Strategies Retail Stores – 2 National chain stores and 200 local pet stores based on their sales. Web presence – We will sell through Amazon.com, as well as on our web site. Quick shipping – We are going to use Amazon’s distribution Centers to ship to retail stores and directly to customers. This will be the most efficient use of our finished goods inventory. Promotion Strategies Personal selling – We will provide demonstrations at dog shows. Social media – We will have a You-tube presence, and a Face book presence. Discount / Donation – We will give customers a $5 discount and donate $5 to the Humane Society for the first 50K units sold. Explanation of Strategies These strategies are a combination of approaches. We are going to use our strong brand name and recognition to take advantage to the consumers’ trust.  If they compare our product to Dremel or Oster’s trimmer, they will see we give them a superior warranty. We will get our product in front of millions of potential customers at dog shows. There are dog shows of various types happening every week across the United States. The retailers that we target will get good financial terms, along with our strong brand name. Our you-tube presentation will prove to customers just how easy and safe our trimmer is. We will also appeal to the good nature of pet owners will our donation to the Humane Society. Tactics and Action Plan In order to assure our success we need to put specific tactics in place. They need a due date and responsible party, so anyone in the process can see if we are adhering to our timeline. We know whom to ask about any given tactic as well.

King of the castle tension Essay Example for Free

King of the castle tension Essay ?â€Å"I’m the King of the Castle†: Literature Coursework Investigate the ways in which Susan Hill uses language to create tension and a sense of foreboding in â€Å"I’m the King of the Castle† Susan Hill implements several writing techniques to create tension in the novel. Tension in this sense simply means mental strain or excitement in the readers. One of the techniques used is shown when she uses a third-person narration to narrate the story. This narrator is omniscient and implies that he/ she is not one of the characters in the novel, and yet at the same time knows everything that is running through the characters minds. Hill uses this technique to bring the readers on a journey of moving freely in time and space to allow them to know what any character is doing or thinking at any one point of time. This is only possible because the narrator is not a character in the novel and is allowed to be anywhere, anytime. Susan Hill uses many different techniques to put a point across, the most important being her use of imagery. However her writing also has many other qualities such as good structure and her ability to think like her characters. In addition she manages to build up tension and uses different ways of emphasising words or phrases. All of these factors contribute to her unique evocative style and add to her reputation of being a very talented writer. In chapter eleven, she describes vividly how Kingshaw feels sick with fright when Hooper locks him in the shed. He retched, and then began to vomit, all over the sacks, the sick coming down his nose and choking him. It tasted bitter. He bent forwards, holding his stomach. When it finished he wiped his mouth on the sleeve of his shirt. He was shivering again. This passage is an example of her excellent use of imagery. She conjures up a picture of the scene as well as expressing Kingshaws fears and senses in an evocative style by using a scene that we can all relate to and understand. An example of Susan Hills good structure is at the very beginning of the novel, when Hooper and Kingshaw first meet, Hooper sends Kingshaw a note saying I didnt want you to come here. This sets up the story line from the beginning, leading us to expect events to come. Then at the very end of the novel before Kingshaw commits suicide, Hopper sends him a final note saying Something will happen to you Kingshaw. She shows the ability to be able to think like a child, which adds to the overall affect of the book because the main character is Kingshaw who is a child. This process of her thoughts gives us a wider understanding of Kingshaws character and his thoughts. Examples of her thinking like a child appear in many forms in the novel. One of them is her use of childish language and grammar. Now, he thought, I know what Hooper is really like. Hes a baby. And stupid. And a bully. Notice in this particular phrase that she uses childish words like baby, stupid and bully. The use of short abrupt sentences emphasise the words and adds to the childish theme, because it is grammatically incorrect to start a sentence with a conjunction, which is what a child may do). Another form of her childish thinking is how she shows an understanding of childrens fears and their reactions. An example of this is Kingshaws fear of moths. There are a lot of moths, Hooper said softly, there always are, in woods. Pretty big ones, as well. Kingshaws stomach clenched. In his nostrils, he could smell the mustiness of the Red Room. This passage shows how Hooper taunts Kingshaw with his fear (childishly). She shows Kingshaws reaction to his fear by saying his stomach clenched. She then continues with his memory of the Red Room, where he had been scared by the death moths, using her evocative style to describe how he associates moths with the musty smell of the Red Room. She uses the example of moths throughout the book, along with Kingshaws other fears such as birds. To keep the reader alert Susan Hill tended to change from one scene to another very abruptly. A Classic example is in chapter sixteen, when every one was in the Breakfast room on the day of Mrs. Helena Kingshaw and Mr. Hoopers wedding announcement. Suddenly the scene changes to them being in a muddy field. This can be quite confusing for the reader but it does keep them alert. It was also in this scene where Susan Hill showed her ability to build up tension. This was done by Kingshaw expressing his fears about something that we do not know about, and Mrs. Helena Kingshaw talking about how he was scared by this thing when he was little. As the passage continues the writer gives us a clue that the unknown fear is of a certain place and finally (after a page of writing) she tells us that the place in question is a circus. Susan Hill uses many different techniques to build up an atmosphere. In my opinion the most effective atmosphere that she created was in chapters twelve and thirteen, when Hooper falls off the castle wall. When Kingshaw reaches the top of the castle (without Hooper) he feels a sense of power. He shouts out â€Å"Im the King of the castle† which relates to the title of the book. To make us understand how Kingshaw really does feel King, she repeats the phrase I am the King thrice. He felt so powerful that he thought he could kill Hooper. When Kingshaw is in a rage with Hopper, telling him to come down, he swears at him, this shocks the reader, as he is only a child. When Hooper is falling off the castle wall Kingshaw commands TAKE YOUR HANDS OFF THE WALL, HOOPER. The use of capital letter creates the effect that what he is saying is important. When Hooper falls and is carried off on a stretcher, thunder rumbles in the back ground which gives the ironic affect that it is not going to be a good thing for Kingshaw. Kingshaw is then made to get down from the castle, which can be classed as an example of his life. Every time he reaches the top he is always forced to go back down which is, once again, ironic. The whole book gives an immense sense of tension to the reader. The atmosphere is one of suspense and danger. The overall use of abrupt, simple dialogue accentuates the feeling of incoming peril. Susan Hill writes the novel in a way which causes the reader to constantly be alert, and to expect the sinister and foreboding to occur. Arsalan Abdullah

Cell Migration And Cell Cytoskeleton Biology Essay

Cell Migration And Cell Cytoskeleton Biology Essay The cytoskeleton of a cell plays a vital role in controlling the movements of the cell. 3 types of fibres form this structure; microtubules, microfilaments and intermediate filaments. Microtubules are large hollow fibres, microfilaments are the smallest at only 6nm in diameter (1) and intermediate filaments are in between. Microtubules are formed from the subunits ÃŽ ± tubulin and ÃŽ ² tubulin, which form dimers. Each tubulin dimer contains 1 ÃŽ ± tubulin subunit and 1 ÃŽ ² tubulin subunit. These then polymerise to form long protofilaments, which join together into sheets. Once a sheet of 13 protofilaments has been formed, they then fold over to produce a hollow microtubule, which continues to elongate from the +ve end where only ÃŽ ² tubulin subunits are showing. Microfilaments are made of a protein subunit called actin. There are two types; G actin and F actin. G actin is turned in to F actin by the hydrolysis of ATP, forming a fibrous filament. The actin filament continues to elongate from the -ve barbed end. There are several types of Intermediate filaments, each made of different proteins depending on the function of the cell in which they are contained. Type I Keratins acidic and Type II Keratins basic are found in epithelial cells and in the hair and nails. Nuclear lamins are found in the nuclear lamina and type III vimentin/desmin/peripherin are found in muscle cells, some neurones and stem cells (2). The monomers form dimers by coiling. Tetramers are then formed from dimers arranged in staggered formation with opposite domains together. These then arrange together forming strong coiled filaments. Many cells move by crawling over surfaces (3). Of the three fibrous structures, explained previously that make up a cell, the microfilaments play the largest part in the movement and migration of a cell. This means that actin is the vital component for cell movement. A fibroblast crawls by a leading protrusion, called a lamellipodium, which is where most of the cells actin is located. The actin is extremely flexible due its twisted, linked structure. The filaments clump / bundle together near the cell membrane, particularly at the protrusions such as the microvilli in an intestine lining epithelial cell. The actin penetrates in to the cytoplasm, where they become cross linked in to a three dimensional meshwork, governing the shape and mechanical properties of the plasma membrane and the cell surface. (4) . This means that the actin provides structural support, as well as movement potential for the cell. Filopodia are very similar to lamellipodia. They also protrude out from the mai n body of the cells like lamellipodia, and act like fingers for the cell to feel the environment around it and also to aid the detection of where the cell is supposed to migrate to. Filopodia have almost the exact same structure as lemellipodia, however have smaller protrusions and therefore contain less actin. They are about 0.1 Â µm wide and between 5 10 Â µm long, and each contains a loose bundle of 10 20 actin filaments, orientated with their positive ends pointing outward'(5), exactly like the orientation of the actin filaments in lamellipodia. However, filopodia are present around the whole circumference of the cell, not just protruding from the lamellipodium, which creates an even larger surface area for the cell to detect its surroundings. The protrusions grow by the growth of the actin filaments, where dimers are added to the positive terminals of the filaments. Although dimers are removed from both terminals, particularly the negative end, this is outweighed by the mor e rapid addition of actin at the positive end. The growth is a very quick process, which therefore allows the cells to move around the body at a fairly fast pace. Once the lamellipodium is protruded from the main structural shape of the cell, the newly produced bottom section of the cell then adheres to the surface it is moving along, hence pulling the rest of the cell along with it. At the same time, contraction occurs at the rear of the cell, then draws the body of the cell forward, in the direction the lamellipodium is protruding, in a process called traction. (6) Cell migration is extremely important to an organisms survival. It is essential for the movement of cells in the immune system, an example of which is a macrophage, which finds destructive cells and eats them. This is because it is vital for cells to be able to travel to the site of an infection in order to fight it and clear it up or to communicate with other cells, to let them know that there is a problem, which they can then sort out. Cells that can do this are called fibroblasts, which migrate through connective tissue, remodelling them where necessary and helping to rebuild damaged structures. (7). If this was not possible, the organism would be in serious trouble and could die or be badly damaged by very superficial wounds and mild diseases which are overlooked as non-serious in humans due to cells being able to migrate. The cell migration mechanism is vital to a macrophage, as its job is to move around the body, detecting and destroying harmful cells. If movement was not possi ble, the macrophage would only be able to detect destructive cells that were situated in the immediate vicinity, which means to successfully remove all harmful pathogens would be impossible. This would mean the organism would have very little protection against disease. Cells are also able to migrate by means other than by lamellipodium protrusions. Cilia are one example, as well as a male humans sperm, which moves by a tail like structure called a flagellum. The sperm is able to beat the flagellum, which is designed to move the entire cell, and instead of generating a current, they propagate regular waves along their length that propel and drive the cell through liquid (8). Unlike most other migrating cells in the human body as described above, the main component for movement in flagella is tubulin. Microtubules span the whole length of the flagellum in an axoneme, which contains two central microtubules that are surrounded by an outer ring of nine pairs of microtubules. (9). The movement is enabled by molecules of ciliary dyenin that form bridges between neighbouring microtubules around the circumference of the axoneme. (10) The end tail of one molecule attaches to a microtubule, while its other end, the head of the molecule attaches to another m icrotubule. This promotes a sliding mechanism similar to that of actin in the migration of cells with lamellipodium protrusions. Bacteria and cilia also have flagella, made of flagellin and dynein. The bacterial flagellum has a similar structure to a microtubule in the way that it is a hollow, tube like shape. Ciliary beating can either propel single cells through a fluid or can move fluid over the surface of a group of cells in a tissue (11). The second is apparent in the human respiratory system, where ciliated respiratory epithelium cells in the trachea prevent any foreign, potentially harmful particles such as dust and bacteria in the air from entering the bronchioles and lungs. They do this by acting like tiny hairs and by beating the saliva containing the harmful particles back up the trachea to exit the nasal cavities by coughing. If the cilia are unable to beat, it causes problems such as Kartageners syndrome or primary ciliary dyskinesia. Although this syndrome is extremely rare, it is a genetic disorder, meaning it is hereditary. Due to the respiratory system having little to no defence against dust and pathogens which enter the nasal cavities and then travel down the trachea and bronchi, harmful particles may enter the lungs. This causes infection and disease of the lungs, such as pneumonia or bronchitis. In conclusion, the presence of cell migration mechanisms in organisms as small as bacteria to the large, multi cellular organisms such as humans is extremely vital to their individual survival. Without such an important ability, cells would not be able to detect or fight disease, from minor superficial impediments to very serious illnesses. Reproduction in humans would not be possible and bacteria would find it extremely difficult to invade host cells for reproduction. Without cell migration, the whole human immune system would not be able to function correctly. Although the movement of cells is quite complex, it is only the beginning of a massive sequence of mechanisms in which cells can communicate with each other to orchestrate the correct workings of the human body.

Identity in Tender is the Night and Appointment in Samarra Essay

According to the Merriam Webster, identity is the â€Å"sameness of essential or generic character in different instances† (Merriam Webster). An identity can be the qualities or beliefs that make a person different from another, but it is also the thing that connects them. A man’s identity stays with him â€Å"for the rest of his life† and is something that â€Å"[can] not change much† (O’Hara 202, 193). Identity is who one is born to, what one thinks, what one says, and what one does; John O’Hara and F. Scott Fitzgerald both utilize the theme of identity in describing the lives and actions of the central characters Julian English and Dick Diver in their novels, Appointment in Samarra and Tender is the Night. Discovering their individual identities is a journey for both men, and on their journey to self-discovery the men believe that by fixing their lives they will discover their identity. Both Julian and Dick struggle to maintain perfect or der in their lives by controlling fate, but their ancestral obligations lead to self-destruction and inevitable downfall. While Diver commits social suicide, English commits actual suicide, and the two seal their fates the second they try to change their journey. Sigmund Freud’s Oedipus complex is a feeling of sexual attracting of a child toward their parent; the fixation towards one’s father or mother can lead to choices of sexual partners or spouses that resemble the parent. The wives of Julian English and Dick Diver, Caroline and Nicole, marry their husbands because of their fatherly personas, and Caroline and Nicole’s own incestuous pasts shape and control their relationships with Julian and Dick. The superficiality of English and Diver and their inability to realize who they are lead to a need to contro... ... Is the Night." Modern Fiction Studies 4.2 (Summer 1958): 136-142. Rpt. in Novels for Students. Ed. Jennifer Smith. Vol. 19. Detroit: Gale, 2004. Literature Resource Center. Web. 3 Oct. 2013. Tate, Mary Jo. "John O'Hara and F. Scott Fitzgerald." Bloom's Literature. Facts On File, Inc. Web. 21 Oct. 2013. "The Identity of the Fathers." Tender is the Night: The Broken Universe. Milton R. Stern. New York: Twayne Publishers, 1994. 102-107. Twayne's Masterwork Studies 137. Twayne's Authors on GVRL. Web. 3 Oct. 2013. Tomkins, David. "Appointment in Samarra." Bloom's Literature. Facts On File, Inc. Web. 21 Oct. 2013 "War and Grace: The Importance of Tender is the Night." Tender is the Night: The Broken Universe. Milton R. Stern. New York: Twayne Publishers, 1994. 3-13. Twayne's Masterwork Studies 137. Twayne's Authors on GVRL. Web. 24 Sept. 2013.

Defining Respect :: Definition Respect Respecting Essays

"(What you want Baby, I got What you need Do you know I got it? All I'm askin' Is for a little respect when you come home (just a little bit) Hey baby (just a little bit) when you get home (just a little bit) mister (just a little bit) " Lyrics from the song, "Respect" by Aretha Franklin In three seperate dictionaries, respect is defined as a regard for or appreciation of the worth or value of someone or something. In my opinion, respect goes far beyond this definition. Respect is the cornerstone of the society in which we live. Although many look at respect as simply treating another person or thing with kindness, this word has many different aspects. For instance, I would not give an elder the same type of respect that I would give my peers or myself. Respect is not considered a neccessity in this world but, I can’t imagine a person getting very far in life without this virtue. Self-respect is probably the most important value for a person. It is said that in order to earn the respect of others, a person needs to learn to treat oneself with respect. I think that self-respect has a lot to do with one’s self-esteem. Self-esteem is an opinion of one’s own worth. For example, a girl that sleeps around will probably earn the reputation of a slut or a tramp. In reality, she is coping with the stresses of a low self-esteem.

Essay examples --

Shale Gas refers to natural gas trapped within sedimentary shale rock formations and is found abundantly in many regions of the world. Recent advances in technology such as horizontal drilling and hydraulic fracturing (‘fracking’) have meant that access to this valuable resource is now viable. Onshore oil and gas exploration is the best, most transformative energy story since the transition from coal to oil a century ago. This is because what we are getting is a far cleaner and more economic source of energy than its predecessors or competitors. Even though gas is a fossil fuel in replacing coal for electricity - which is the global goal - it means that we can reduce CO2 emissions by more than 50 per cent. It is also a secure source of energy because it is globally ubiquitous. On the subject of resources, this is not a short-term solution. It is probably correct that we should try to avoid fossil use going out into a 30 or 40-year timeframe. But on the other hand the glo bal prevalence and ubiquity of natural gas shows us that there is at least 200 years’ worth of supply and is therefore a mammoth resource. Hydraulic fracturing has provided major technological boost to the industry in efforts to obtain larger amounts of natural gas from unconventional (tougher to reach) sources. According to Peter Saundry (2009), fracking is the process of placing high-pressurized water underground along with other fluids and chemicals into gas bearing rock to form fractures that are propped open with sand. When the formation is fractured, natural gas can then flow out of the crevices where it is then pumped out of the ground. Earlier forms of fracking by the United States can be traced back to the late 1940’s. the recent upsurge is caused by the ... ...he state of Colorado houses a fast growing and bankable energy market in the United States. With the nation carrying 100 natural fields of gas, containing three of the largest oil fields, Colorado has manifested itself to be a suited producer and competitor. Colorado doesn’t need any alternatives to its fracking policy. COGA’s (2012) study suggested that Colorado’s towns such as Garfield, Weld, La Plata, Rio Blanco, and Las Animas brought the state $8.1 billion and it directly brought 43,800 jobs with wages being 51 percent higher than states average. It clearly cannot be contradicted that the natural gas industry has a noteworthy influence on the states economy. Considering the tens of thousands of Coloradans employed to the colossal contributions of gas. As Colorado continues this path on energy, this foundation will promote further economic growth and diversity. Essay examples -- Shale Gas refers to natural gas trapped within sedimentary shale rock formations and is found abundantly in many regions of the world. Recent advances in technology such as horizontal drilling and hydraulic fracturing (‘fracking’) have meant that access to this valuable resource is now viable. Onshore oil and gas exploration is the best, most transformative energy story since the transition from coal to oil a century ago. This is because what we are getting is a far cleaner and more economic source of energy than its predecessors or competitors. Even though gas is a fossil fuel in replacing coal for electricity - which is the global goal - it means that we can reduce CO2 emissions by more than 50 per cent. It is also a secure source of energy because it is globally ubiquitous. On the subject of resources, this is not a short-term solution. It is probably correct that we should try to avoid fossil use going out into a 30 or 40-year timeframe. But on the other hand the glo bal prevalence and ubiquity of natural gas shows us that there is at least 200 years’ worth of supply and is therefore a mammoth resource. Hydraulic fracturing has provided major technological boost to the industry in efforts to obtain larger amounts of natural gas from unconventional (tougher to reach) sources. According to Peter Saundry (2009), fracking is the process of placing high-pressurized water underground along with other fluids and chemicals into gas bearing rock to form fractures that are propped open with sand. When the formation is fractured, natural gas can then flow out of the crevices where it is then pumped out of the ground. Earlier forms of fracking by the United States can be traced back to the late 1940’s. the recent upsurge is caused by the ... ...he state of Colorado houses a fast growing and bankable energy market in the United States. With the nation carrying 100 natural fields of gas, containing three of the largest oil fields, Colorado has manifested itself to be a suited producer and competitor. Colorado doesn’t need any alternatives to its fracking policy. COGA’s (2012) study suggested that Colorado’s towns such as Garfield, Weld, La Plata, Rio Blanco, and Las Animas brought the state $8.1 billion and it directly brought 43,800 jobs with wages being 51 percent higher than states average. It clearly cannot be contradicted that the natural gas industry has a noteworthy influence on the states economy. Considering the tens of thousands of Coloradans employed to the colossal contributions of gas. As Colorado continues this path on energy, this foundation will promote further economic growth and diversity.

Logistic

1. Consider the supply chain for a domestic automobile. a. What are the components of the supply chain for the automobile? b. What are the different firms involved in the supply chain? c. What are the objectives of these firms? d. Provide examples of conflicting objectives in this supply chain. e. What are the risks that rare or unexpected events pose to this supply chain? a. b. c. d. e. Pick any car model manufactured by a domestic auto maker.For example, consider the 2002 Ford Thunderbird. a. The supply chain for a car typically includes the following components:: 1. Suppliers for raw materials 2. Suppliers for parts and subsystems 3. Automobile manufacturer (Ford, in the example). Within a company, there are also different departments, which constitute the internal supply chain: i. Purchasing and material handling ii. Manufacturing iii. Marketing, etc. 4. Transportation providers 5. Automobile dealers b. Many firms are involved in the supply chain. 1. Raw material suppliers. For instance, suppliers for steel, rubber, plastics, etc. 2. Parts suppliers. For instance, suppliers for engines, steering wheels, seats, and electronic components, etc. 3. Automobile manufacturer. For instance, Ford. 4. Transportation providers. For instance, shippers, trucking companies, railroads, etc. 5. Automobile dealers. For instance, Hayward Ford. c. All companies involved in the supply chain want to maximize their respective profits by increasing revenue and decreasing cost. However, companies may employ different strategies in order to achieve this goal.Some of them focus on customer satisfaction and quick delivery, while others may be more concerned about minimizing inventory holding costs. d. In general, different parts of the supply chain have objectives that are not aligned with each other. 1. Purchasing: Stable order quantities, flexible delivery lead times and little variation in mix. 2. Manufacturing: Long production runs, high quality, high productivity and low pr oduction costs. 3. Warehousing: Low inventory, reduced transportation costs and quick replenishment capability. 4. Customers: Short order lead times, a large variety of products and low prices. e.Typically, the automobile dealer would like to offer a variety of car colors and configurations to accommodate different customer preferences, and meanwhile have a short delivery lead time from the manufacturer. However, in order to maximize the length of production runs, and utilize resources more efficiently, the manufacturer would like to aggregate orders from different dealers and offer less variety in car configurations. This is a clear example of conflicting marketing and manufacturing goals. ———————– 2. Consider a consumer mortgage offered by a bank. a. What are the components of the supply chain for the mortgage? . Is there more than one firm involved in the supply chain? What are the objectives of the firm or firms? c. What ar e the similarities between product and service supply chains? What are the differences? a. b. c. a. The supply chain for a consumer mortgage offered by a bank may involve various components. 1. Marketing companies that handle solicitation to potential customers. 2. Credit reporting agencies that evaluate potential customers. 3. The bank that extends the mortgage loans. 4. Mortgage brokers through which the loans are distributed. . The marketing companies strive to increase the response rate from homebuyers in order to maximize their returns. Banks aim at a customer portfolio with a relatively low risk, healthy flow of payments and low average loan maturity date. The brokers would like to maximize their sales commissions. c. Similar to product supply chains, the objective of a service supply chain is to provide what is needed (in this case, a particular type of service, rather than a physical product) at the right location, at the right time, and in a form that conforms to custom er requirements while minimizing system wide costs.However, there are a number of differences between the two types of supply chains. For instance: 1. In a product supply chain, there is both a flow of information and physical products. In a service supply chain, it is primarily information. 2. Contrary to a service supply chain, transportation and inventory are major cost components in a product supply chain. 3. Services typically cannot be held in inventory, so matching capacity with demand is frequently more important in a service supply chain. 4.In a service supply chain, the (explicit) cost of information is higher than in a product supply chain. Note that in the mortgage example above, the bank has to compensate the credit reporting agency for each credit report it obtains. ——————————————————- 3. What is an example of a supply chain that has evolved ove r time? Many supply chains evolve over time. For example, consider a memory chip supply chain. Production strategies may change during different stages of the product life cycle.When a new memory chip is introduced, price is high, yield is low, and production capacity is tight, and the availability of the product is important. Consequently, production is usually done at plants close to markets, and the management focuses on increasing yield, reducing the number of production disruptions, and fully utilizing capacity. When the product matures, however, its price drops and demand is stabilized for a period of time, so minimizing production cost moves to center stage. To reduce costs, production may be outsourced to overseas foundries, where labor and materials are much cheaper.